OUR MISSION
At Coda, we believe the path to U.S. market success is built on connected partnerships that multiply impact. We champion global innovation by uniting strategic networks, cultural expertise, and flawless execution to transform market challenges into pathways for growth.
As the U.S. market rapidly reshapes itself—disrupting decades of established protocols, accepted wisdom, and settled relationships—we see unmatched opportunities for visionary market entrants. At Coda, we don’t just guide you through the complexity; we help you command it.
We exist to prove one truth: when world-class strategists, operators, and innovators align around a shared ambition, the result isn’t incremental—it’s category-redefining.
Our Services
We go beyond consultants to become your hands-on allies, combining strategic rigor with operational muscle. Here is how we deliver.
MARKET ENTRY STRATEGY
Define and craft a tailored roadmap for U.S. market entry. Analyze and apply market intelligence to build actionable strategic frameworks.
PARTNERSHIP DEVELOPMENT
Build strategic relationships with key private and public sector partners. Facilitate introductions to investors, distributors, and industry leaders.
GOVERNMENT RELATIONS & POLICY NAVIGATION
Navigate complex regulatory landscapes with confidence. Leverage deep federal and state government connections for business growth.
OPERATIONAL EXECUTION SUPPORT
Provide hands-on guidance to implement your market entry strategy. Offer cross-border operational expertise to ensure seamless execution.
BRANDING & STRATEGIC COMMUNICATIONS
Position your brand to resonate with U.S. audiences. Craft and execute communication plans that amplify your brand.
REGULATORY & COMPLIANCE ADVISORY
Navigate industry-specific regulations. Ensure compliance while accelerating your path to market.
OUR WORK
Our team has helped industry giants win in complex markets. Their success is the foundation of our playbook—now tailored to your ambition.
OUR TEAM
Our leadership team brings two decades and four continents worth of international experience. For every engagement, we assemble a curated network of affiliate partners to execute your vision with precision.
SIGNE PRINGLE
Strategic Partnerships | Business Development | Government Relations
A visionary economic development executive with 20+ years of experience bridging governments and global enterprises. As former Deputy Secretary of Maryland Commerce, she spearheaded the entry of 27 international companies into the U.S., negotiated transformative MOUs across four continents, and attracted $300M+ in corporate investments. Combines rare public-sector authority with private-sector pragmatism to open doors and accelerate market entry.
MARCUS WANG
Operational Architecture | Market Entry Strategy | Cross-border Scaling
A Harvard-educated entrepreneur, attorney, and operator with nearly two decades of hands-on experience executing in complex markets. Founded and successfully exited a precision medicine company, launched a billion dollar brand’s China market entry, and now advises PE firms on cross-border scaling. Combines deep expertise in public and private sector executive leadership, cross-border operational discipline, regulatory compliance, and fluency in global business cultures to transform market entry ambitions into reality.
STEPHANIE WANG
Brand & Communications Strategy | Market Research | Digital Innovation
A Global Brand Strategist with 15 years of experience in the UK, U.S., and Asia leading innovation projects for clients such as Chanel, Pfizer, Remy Martin, EE, and Ferrero. Notable work includes designing Merck’s digital insomnia hub in the U.S., shaping Chanel’s China brand strategy via thought leadership research, and spearheading the £6m Weetabix pitch win in Asia. Alongside Coda, she leads AI, Data Science and Cybersecurity workshops for Fortune 100 clients as a Technology Facilitator at Decoded.